This SEO Metric Is Totally Dead

How SEO Changed Over A Year Ago Hey, What was once known as the "Holy Grail" of SEO has changed. Since back in the day, SEOs have used PR (Toolbar Page Rank) to measure a website's power. Well, this doesn't work anymore for a number of reasons.  In this email I'm going to teach you: Why PR is going out the door What is replacing it How you can use it to your advantage Google & PR Google doesn't give a crap about showing PR anymore and hasn't updated it since Dec of 2013. Obviously, internally they re-calculate it and shift search results every single day. But toolbar Page Rank (the metric the public can see) hasn't been updated in 12+ months. … And the internet has changed a LOT in the last year. Sites that should be a PR 4 still say they are PR 0. They gained lots of authority links, but PR never updated. And in the same respects, some sites that have PR but lost links still show active PR. Flat out, toolbar PR isn't an accurate judgement of link authority anymore. So how do you judge link / value now? There are a few ways, but now the de-facto standard has become Moz Domain Authority. Moz DA is similar to PR in that it shows the "power" of a site by displaying a number. The difference is the PR goes 0 through 10 and DA goes 0-100. To give you a quick reference of how domain authority compares to PR: Moz DA 15-20 (Small power, ≈ PR1 or PR2) Moz DA 20-30 (Medium power, ≈ PR2 or PR3) Moz DA 30+ (Large power, ≈ PR3 or PR4+) This isn't exact, but it can at least give you a guiding reference. You can check the DA of any site by going to Moz Open Site Explorer here. There have been lots of 3rd party case studies around the internet confirming this, and in fact you can rank sites with PR0 links (because they are not really PR0, the public PR just hasn't updated). So when you're looking for how to judge how powerful your competition is and what links to get, don't just look at PR, you need to look at other metrics that are more up to date, like Domain Authority. Now that you know how to judge links now, tomorrow I'm going to show you a case study of how one customer used this to their advantage and got first page rankings in 2 weeks… for 3 sites. Until tomorrow, Greg Webb Account Manager The HOTH Click here to book a meeting Check out our reviews   Copyright © 2017 The HOTH, All rights reserved. You are on this list because you have purchased HOTHs in the past or have opted into the list from our website. We only send you useful things, so stick with us! Our mailing address is: The HOTH 111 2nd avenue NE Suite 620 St. Petersburg, FL 33701 Add us to your address book unsubscribe from this list    update subscription preferences